The USAFacts vision is clear: help U.S. citizens make informed decisions and engage in fact-based discussions.
Through a structured and collaborative process, we helped them reinvent their site while building a larger, more engaged audience. To figure out where the challenges originated and how to solve them, we deconstructed the existing site. We considered user paths, how audience members navigate, and how they think about the journey.
We needed to make the user experience effortless
We explored government data sites. We also looked at niche news and political blogs. Part of our journey included investigating how people digest information. As we worked to cultivate that understanding, we examined multiple presentations of this type of information to discover what produces the most active engagement. This approach has resulted in year over year organic new user growth of 897%, with 36,760 offsite shares to social and other channels. With the State of the Union address looming, the stakes were high. We could not miss the mark.
From ideation and planning to user flows, wireframing and prototyping, we facilitated an efficient process that led to a successful web product informed by strategic collaboration.
The result is the USAFacts site design you see today. Its new features include:
- An updated design language
- A reimagined navigational structure
- Intuitive user flow
- Clear presentation of data
- Interactive features like the State of the Union