USAFacts

Platform
,
Website
,
UX Design
,
Digital Strategy
,

The USAFacts vision is clear: help U.S. citizens make informed decisions and engage in fact-based discussions.

Through a structured and collaborative process, we helped them reinvent their site while building a larger, more engaged audience. To figure out where the challenges originated and how to solve them, we deconstructed the existing site. We considered user paths, how audience members navigate, and how they think about the journey.

We needed to make the user experience effortless

We explored government data sites. We also looked at niche news and political blogs. Part of our journey included investigating how people digest information. As we worked to cultivate that understanding, we examined multiple presentations of this type of information to discover what produces the most active engagement. This approach has resulted in year over year organic new user growth of 897%, with 36,760 offsite shares to social and other channels. With the State of the Union address looming, the stakes were high. We could not miss the mark.


From ideation and planning to user flows, wireframing and prototyping, we facilitated an efficient process that led to a successful web product informed by strategic collaboration.

The result is the USAFacts site design you see today. Its new features include:

  • An updated design language
  • A reimagined navigational structure
  • Intuitive user flow
  • Clear presentation of data
  • Interactive features like the State of the Union

+
897
%
Organic Growth
+
1306
%
Mobile Organic Growth
+
36760
Offsite Shares

for
Webby Awards
Webby Awards
USAFacts
Webby Awards
Webby Awards
USAFacts - State of the Union in Numbers
USAFacts
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
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Development

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Shopify & Ecommerce
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QA
DevOps
Websites & Platforms
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No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
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Crowd Funding Campaign
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Campaign Execution
Video & Photography
Tracking & Measurement

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