The Alberta Machine Intelligence Institute (Amii) is one of Canada’s three centres of AI excellence. Known worldwide and celebrated as a leader, Amii has pioneered the advancement of AI for decades. Amii partners with companies and organizations to drive AI adoption and advocacy.
The team at Lift partnered with Amii to design an engaging user experience (UX), design, and approach to showcasing Amii's many programs and thought leadership pieces. The resulting web presence is elegant and engaging while letting the content take centre stage. An intuitive navigational approach and lighting-fast search make it easy for audiences to quickly locate articles and information.
Building on Amii's initial brand guidelines, Lift's talented designers evolved the Amii design system to include a series of graphic and type treatments. In addition to the website, the expanded visuals appear on digital marketing campaigns, traditional advertising, and annual report, micro sites.