Amii

UX Design
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Website
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Platform
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Digital Strategy
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The Alberta Machine Intelligence Institute (Amii) is one of Canada’s three centres of AI excellence. Known worldwide and celebrated as a leader, Amii has pioneered the advancement of AI for decades. Amii partners with companies and organizations to drive AI adoption and advocacy.

The team at Lift partnered with Amii to design an engaging user experience (UX), design, and approach to showcasing Amii's many programs and thought leadership pieces. The resulting web presence is elegant and engaging while letting the content take centre stage. An intuitive navigational approach and lighting-fast search make it easy for audiences to quickly locate articles and information.

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Building on Amii's initial brand guidelines, Lift's talented designers evolved the Amii design system to include a series of graphic and type treatments. In addition to the website, the expanded visuals appear on digital marketing campaigns, traditional advertising, and annual report, micro sites.

Amii
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Development

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

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