A safe return to major events
Edmonton's hospitality and vast selection of major event facilities have drawn event planners for decades. To help ensure the safety of visitors and attendees, the Edmonton event and hospitality community partnered to achieve the GBAC STAR Accreditation, which is the cleaning industry's only outbreak prevention, response and recovery designation.
This specialized business to business campaign featured a custom brand, illustrations, video explainer, and a dedicated microsite. The campaign is targeted at major event planners in North America.