Visit Safely in Edmonton

Marketing
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Website
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Digital Strategy
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UX Design
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A safe return to major events

Edmonton's hospitality and vast selection of major event facilities have drawn event planners for decades. To help ensure the safety of visitors and attendees, the Edmonton event and hospitality community partnered to achieve the GBAC STAR Accreditation, which is the cleaning industry's only outbreak prevention, response and recovery designation.

This specialized business to business campaign featured a custom brand, illustrations, video explainer, and a dedicated microsite. The campaign is targeted at major event planners in North America.

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Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Development

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

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