The Expedition: A Journey Into Commemoration
The Vimy Expedition mobile app aims to bring the rich historical context of the site to life through site-specific, geo-located stories with story, images and sound. It helps users visiting Vimy to better understand the history of the site, while walking in the footsteps of soldiers, nurses and artists that contributed to writing this chapter of our history. For those who would like to visit the site, it is an important digital asset that allows everyone to experience Vimy from anywhere in the world.
Redesigned website, e-commerce, & campaign
In advance of the launch of the Vimy Memorial walking app, the Vimy Foundation worked with Lift's Webflow design team to create a new website with program descriptions, gift store, and donation ability.
A modern commemoration experience
Visitors to the stunning Vimy Memorial in France are prompted to download the walking app to experience the grounds in a new way as stories are brought to life at each location. For more information on the app and the Digital Pilgrimage by the NFB, visit Vimy Foundation's Living Memorial page.