Epic slopes and open spaces in the Canadian Rockies
Marmot Basin is a much loved ski destination for visitors and residents of Western Canada. Marmot is located within the vast Jasper National Park region of the Canadian Rockies. It boasts the highest base elevation in the Canadian Rockies providing consistent snowfall throughout the winter months. The world class resort gives skiiers and riders of all ages epic experiences with it's variable terrain and 360 degree panoramic views.
Together with the Marmot Basin team, Lift's designers and digital strategists have created a website that reflects the epic energy of the resort. The site features intuitive navigation, full-frame videos, dynamic weather and trail conditions. To encourage purchasing, the site integrates with the hill's online booking and ticketing systems.
Building the digital marketing funnel
Pass and ticket sales are the obvious lifeblood of any ski attraction. Lift's digital strategists and marketers have produced a wide variety of campaigns for Marmot Basin from Pride campaigns, to COVID's "wide open spaces", to the "Professor Escapé" video campaign. The digital efforts drive to targeted landing pages and ultimately to ticket and pass sales conversions. Lift's team works seamlessly with Marmot's internal marketing team to ensure campaigns run efficiently and produce results.