Marmot Basin

Digital Strategy
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Marketing
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UX Design
,
Website
,

Epic slopes and open spaces in the Canadian Rockies

Marmot Basin is a much loved ski destination for visitors and residents of Western Canada. Marmot is located within the vast Jasper National Park region of the Canadian Rockies. It boasts the highest base elevation in the Canadian Rockies providing consistent snowfall throughout the winter months. The world class resort gives skiiers and riders of all ages epic experiences with it's variable terrain and 360 degree panoramic views.

Together with the Marmot Basin team, Lift's designers and digital strategists have created a website that reflects the epic energy of the resort. The site features intuitive navigation, full-frame videos, dynamic weather and trail conditions. To encourage purchasing, the site integrates with the hill's online booking and ticketing systems.
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Building the digital marketing funnel

Pass and ticket sales are the obvious lifeblood of any ski attraction. Lift's digital strategists and marketers have produced a wide variety of campaigns for Marmot Basin from Pride campaigns, to COVID's "wide open spaces", to the "Professor Escapé" video campaign. The digital efforts drive to targeted landing pages and ultimately to ticket and pass sales conversions. Lift's team works seamlessly with Marmot's internal marketing team to ensure campaigns run efficiently and produce results.

Marmot Basin
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Development

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

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