Fort McMurray Wood Buffalo

Digital Strategy
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Marketing
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UX Design
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Website
,

A place for everyone

The region of Fort McMurray Wood Buffalo is known around the world for its natural resources. Most people are familiar with the Oilsands and their impact on the energy sector in Canada. But that's not the whole story of FMWB. Fort McMurray Wood Buffalo is naturally enriched in so many ways. The region is culturally rich being the home to several Indigenous peoples for millennia. It's the home of countless natural wonders from massive, beautiful lakes, to Canada's largest National Park. And it's the home of one of the most diverse populations due to the region's draw for employment and expertise.

Fort McMurray Wood Buffalo is a land of opportunity for people of many different life stages. It's a place to start a career, to build a business, or to build a family. It's a place where innovation is born and grows.

A beautiful, technology-forward website experience

The team at Lift worked alongside Carolyn Patton to plan and deliver an elegant website to show off FMWB's regional strengths to the world. We were tasked with the bold plan of consolidating FMWB's tourism and economic development digital properties into a single website highlighting the place as a whole.

The end result is a beautiful and very comprehensive website. Extreme care have been given to the site's user experience, architecture, navigation, and search. The site guides users from the initial place presentation to the main pillars for visitors, businesses, and those considering life in FMWB.

The site is built on Storyblok CMS, which was recently named the #1 CMS in the world by G2. Along with the CMS, the site utilizes Algolia for search and is hosted on the Gatsby Cloud. The end result is a fast, performant site, with a nearly perfect accessibility score.

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Supporting design, illustration, and materials

In addition to the website build and rollout, Lift and Patton Communications developed a host of custom illustrations, data-visualizations, and marketing materials. These graphics help to bring the stats and ideas to life throughout the site and give the web experience an approachable, yet informative tone.

In addition to the digital experience, a series of editable PDF-based marketing books were developed for each of the departments to use in outreach efforts.

Fort McMurray Wood Buffalo
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Development

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

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