A Diet Coach for Everyone
Carbon’s purpose is to provide every day people with accessible diet coaching, grounded in nutritional science, through an approach that adapts to any lifestyle, diet preference, or goal. Carbon desires to positively impact lives through sustainable, long-term nutrition and lifestyle balance.
After experiencing significant success in the bodybuilding and fitness community, the team at Carbon approached Lift to help them reposition their brand to appeal to a wider audience. Along their journey they've seen countless lives improve through balanced diet management. There hope for the future is to help more people succeed in reaching their nutrition-related goals, whatever they may be.
A versatile brand and strategy
Our design team created an open and flexible brand to appeal to a wider variety of lifestyles and food preferences. To guide digital marketing decisions Lift's digital strategists designed a digital roadmap highlighting key messages, audience segmentation, and placement opportunities.