Carbon

Mobile Apps
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Marketing
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UX Design
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Digital Strategy
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Brand
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A Diet Coach for Everyone

Carbon’s purpose is to provide every day people with accessible diet coaching, grounded in nutritional science, through an approach that adapts to any lifestyle, diet preference, or goal. Carbon desires to positively impact lives through sustainable, long-term nutrition and lifestyle balance.

After experiencing significant success in the bodybuilding and fitness community, the team at Carbon approached Lift to help them reposition their brand to appeal to a wider audience. Along their journey they've seen countless lives improve through balanced diet management. There hope for the future is to help more people succeed in reaching their nutrition-related goals, whatever they may be.

A versatile brand and strategy

Our design team created an open and flexible brand to appeal to a wider variety of lifestyles and food preferences. To guide digital marketing decisions Lift's digital strategists designed a digital roadmap highlighting key messages, audience segmentation, and placement opportunities.

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To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Development

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

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