A Diet Coach for Everyone
Carbon’s purpose is to provide every day people with accessible diet coaching, grounded in nutritional science, through an approach that adapts to any lifestyle, diet preference, or goal. Carbon desires to positively impact lives through sustainable, long-term nutrition and lifestyle balance.
After experiencing significant success in the bodybuilding and fitness community, the team at Carbon approached Lift to help them reposition their brand to appeal to a wider audience. Along their journey they've seen countless lives improve through balanced diet management. There hope for the future is to help more people succeed in reaching their nutrition-related goals, whatever they may be.
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A versatile brand and strategy
Our design team created an open and flexible brand to appeal to a wider variety of lifestyles and food preferences. To guide digital marketing decisions Lift's digital strategists designed a digital roadmap highlighting key messages, audience segmentation, and placement opportunities.
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our capabilities
To be more precise, here's what we do for you
Strategy
Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
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Strategic Plans
UX Audits
Content Planning
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Content
Content Inventory & Planning
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Branding
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Digital Ecosystems
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Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
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Video & Photography
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