UX Plans

UX Plans
Why Lift

Understand your customer journey and provide a better experience for visitors

A great user experience (UX) considers much more than how to make a cool interface design, emotional media, or slick animations. A UX plan takes into account the goals of your visitors and the steps they will take on their journey while interacting with your digital channels (and beyond).

User experience design work is a combination of divergent different types of thinking from functional design to creative execution, all fuelled by the study of human behaviour, data, and design patterns. When a UX plan is well formed, your organization better understands how visitors interact on your channels, what they expect, and what will motivate them to take action.

Our UX work starts with research on your customer segments, communities, and user behaviour. We use analytics analysis, heat mapping, screen recording, and less formal discussions and surveys to provide an understanding of how your digital assets perform. From there we map a desired customer journey, user flows, and plans for execution.

UX Audit

Knowing where you're starting from is an important part of improving your user experience. We provide, in-depth UX audits that take into account thousands of points of success and failure fuelled by data and our years of experience. We assess your websites, apps, and digital channels against competitors and examples from other sectors.

Customer Journey

Mapping and ultimately designing your customer journey can provide significant insight into where to take your user experience. Knowing how visitors will initially discover your brand and how they develop from awareness to conversion helps your organization provide the best experience from start to finish, and beyond.

UX Exploration

For organizations that have developed their user experience to deliver all of the fundamentals, our team of UX designers creates a path to what's next. Our UX exploration engagements start with finding inspiration, then continue the divergent thinking to explore ways for your organization to stand out from the crowd.

Design Systems

Larger organizations with internal design and marketing teams can often struggle to achieve the right level of creative confidence on digital channels. Our design systems help provide the design patterns, examples, components and templates your creative team needs to produce work on each of your digital assets.

They were a supremely talented team — smart, capable, insightful, and creative. Lift promptly delivered beyond our expectations.

Branding, UX audit and design
for
Travel Company
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

They were a supremely talented team — smart, capable, insightful, and creative. Lift promptly delivered beyond our expectations.

Branding, UX audit and design
for
Travel Company

We’re most impressed with the creativity and quality of work delivered by each of Lift Interactive Inc.’s resources. It’s pretty rare to come across an agency with such a high-caliber team.

Marketing campaign strategy and landing page design
for
Tourism Group
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Bespoke Web Apps

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Interaction Design

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User Experience Design

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UX Audits

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Competitor Comparative

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Content Gap Analysis

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Content Planning

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Creative Direction

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Design Systems

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Digital Ecosystems

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Information Architecture

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Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
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Stakeholder Workshops

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Strategic Plans

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Taxonomy & Categorization

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Technology Planning

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Bespoke Web Apps

Interaction Design

User Experience Design

Video

UX Audits

Competitor Comparative

Content Gap Analysis

Content Planning

Creative Direction

Design Systems

Digital Ecosystems

Information Architecture

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Strategic Plans

Taxonomy & Categorization

Technology Planning

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Bespoke Web Apps

Interaction Design

User Experience Design

Video

UX Audits

Competitor Comparative

Content Gap Analysis

Content Planning

Creative Direction

Design Systems

Digital Ecosystems

Information Architecture

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Strategic Plans

Taxonomy & Categorization

Technology Planning

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Bespoke Web Apps

Interaction Design

User Experience Design

Video

UX Audits

Competitor Comparative

Content Gap Analysis

Content Planning

Creative Direction

Design Systems

Digital Ecosystems

Information Architecture

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Strategic Plans

Taxonomy & Categorization

Technology Planning

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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