Marketing your destination
Expand the reach and reputation of your destination
Your destination has a unique story to tell and memorable experiences to offer, but getting noticed in the midst of all the competing campaigns, posts, and imagery can be a challenge. Our team of digital experts increases your success by refining your audiences, messages, and quality of execution.
From methodic audience research, community definition, and channel selection to top notch execution, our team creates a solid foundation for your marketing activities. We don't simply copy what everyone else is doing—our team will determine where the real opportunities are.
Our multi-disciplinary approach to marketing takes into account all the stages of your visitors' journeys. We help you attract new customers through content and carefully selected placements. Then we guide visitors to the right actions, bookings, and engagement strategies.
Marketing Roadmap
With so many social and digital channels, knowing what to do can be a challenge. Our digital strategists help you create a plan to target the right audiences and communities with the right messaging. Our marketing roadmaps provide valuable guidance for audience segmentation, ad placement, and conversion optimization.
Audience Research
Is your destination audience too broad? Too often, destinations spread efforts too thinly trying to reach everyone. With the right data and audience research, we help you refine your audience to give your team a better chance of reaching the right people and communities. The results are higher conversions and better spend optimization.
Messaging & Creative
Great messaging and creative are critical to the success of your destination's marketing campaigns. Our creative team helps you clarify your message, honing in on what's unique and true about your community. We help you stand out from all the other options in the digital landscape, showing off your distinct personality.
Digital Execution
The success of your marketing campaigns depends on the day-to-day and month-to-month consistency of your execution. Our team of digital marketing experts helps you get your message out on the channels and placements where you need to be. Then we improve performance iteratively through data and insights.
We deliver more than expected
To see us in action, explore our work. Our internationally acclaimed, award-winning projects lift us above the crowd.
We have one of the best destination travel websites in Canada right now. Our site displays content beautifully across all of its pages and is very easy to navigate. Lift has overachieved and over-delivered on their promise of building a brand website that’s content-focused, appealing, and user-friendly.
To be more precise, here's what we do for you
Strategy
Content
Design
Technology
Marketing
We have one of the best destination travel websites in Canada right now. Our site displays content beautifully across all of its pages and is very easy to navigate. Lift has overachieved and over-delivered on their promise of building a brand website that’s content-focused, appealing, and user-friendly.
We deliver more than expected
More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.
Guided Input
You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.
Project Pulse
Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.
Video Deliveries
Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.
Iteration
We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.
Anywhere in the World
We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.
Totally Transparent
Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.
