Marketing your destination

Marketing your destination
Why Lift

Expand the reach and reputation of your destination

Your destination has a unique story to tell and memorable experiences to offer, but getting noticed in the midst of all the competing campaigns, posts, and imagery can be a challenge. Our team of digital experts increases your success by refining your audiences, messages, and quality of execution.

From methodic audience research, community definition, and channel selection to top notch execution, our team creates a solid foundation for your marketing activities. We don't simply copy what everyone else is doing—our team will determine where the real opportunities are.

Our multi-disciplinary approach to marketing takes into account all the stages of your visitors' journeys. We help you attract new customers through content and carefully selected placements. Then we guide visitors to the right actions, bookings, and engagement strategies.

Marketing Roadmap

With so many social and digital channels, knowing what to do can be a challenge. Our digital strategists help you create a plan to target the right audiences and communities with the right messaging. Our marketing roadmaps provide valuable guidance for audience segmentation, ad placement, and conversion optimization.

Audience Research

Is your destination audience too broad? Too often, destinations spread efforts too thinly trying to reach everyone. With the right data and audience research, we help you refine your audience to give your team a better chance of reaching the right people and communities. The results are higher conversions and better spend optimization.

Messaging & Creative

Great messaging and creative are critical to the success of your destination's marketing campaigns. Our creative team helps you clarify your message, honing in on what's unique and true about your community. We help you stand out from all the other options in the digital landscape, showing off your distinct personality.

Digital Execution

The success of your marketing campaigns depends on the day-to-day and month-to-month consistency of your execution. Our team of digital marketing experts helps you get your message out on the channels and placements where you need to be. Then we improve performance iteratively through data and insights.

We have one of the best destination travel websites in Canada right now. Our site displays content beautifully across all of its pages and is very easy to navigate. Lift has overachieved and over-delivered on their promise of building a brand website that’s content-focused, appealing, and user-friendly.

UX strategy and website design
for
Tourism Jasper
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

We have one of the best destination travel websites in Canada right now. Our site displays content beautifully across all of its pages and is very easy to navigate. Lift has overachieved and over-delivered on their promise of building a brand website that’s content-focused, appealing, and user-friendly.

UX strategy and website design
for
Tourism Jasper
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Art Direction

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Analytics Analysis

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Brand Strategy

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Campaign Execution

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Competitor Comparative

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Content Creation

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Conversion Rate Optimization

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Copywriting & Messaging

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Digital Advertising

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Digital Ecosystems

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Design Systems

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Illustrations

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Lead Acquisition

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Photography & Video

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Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
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SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.
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Tracking & Measurement

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Social Media Strategy

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Strategic Plans

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Art Direction

Analytics Analysis

Brand Strategy

Campaign Execution

Competitor Comparative

Content Creation

Conversion Rate Optimization

Copywriting & Messaging

Digital Advertising

Digital Ecosystems

Design Systems

Illustrations

Lead Acquisition

Photography & Video

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Tracking & Measurement

Social Media Strategy

Strategic Plans

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Art Direction

Analytics Analysis

Brand Strategy

Campaign Execution

Competitor Comparative

Content Creation

Conversion Rate Optimization

Copywriting & Messaging

Digital Advertising

Digital Ecosystems

Design Systems

Illustrations

Lead Acquisition

Photography & Video

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Tracking & Measurement

Social Media Strategy

Strategic Plans

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Art Direction

Analytics Analysis

Brand Strategy

Campaign Execution

Competitor Comparative

Content Creation

Conversion Rate Optimization

Copywriting & Messaging

Digital Advertising

Digital Ecosystems

Design Systems

Illustrations

Lead Acquisition

Photography & Video

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Tracking & Measurement

Social Media Strategy

Strategic Plans

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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