Marketing Campaigns

Marketing Campaigns
Why Lift

Maximize your reach with well planned multi-channel campaigns

Marketing is not about just throwing things at the wall to see what sticks. An effective campaign is thoughtful and considers many variables in its execution. Understanding of goals, audience, budget, channels, duration, and seasonality are all important in developing a plan that works.

Being on brand in your marketing campaigns requires that there is a strong brand identity to begin with. Utilizing that as a touchstone, creative ideation can begin, pushing the boundaries in order to attract the audience, but always remaining true to the core. Once concepts are agreed on, the marketing campaign can be initiated.

Whether it’s a short-term, targeted campaign or a long-term brand building effort, there are important factors to always keep in mind. We help you identify and measure what’s important at the outset, monitor on an ongoing basis, and pivot or shift the campaign efforts when that makes the most sense.

Audience and Goals

Knowing the intent of a campaign is critical to success. A brand building effort may be more about exposure and good will, where an acquisition campaign could be much more narrowly targeted to drive specific actions. Defining goals and metrics that inform success allows us to work together to ensure we’re achieving the right outcomes.

Channel Selection

Intent and objectives directly influence the choice of channels. Search advertising is very different from display. The way that channels are used together as a part of a comprehensive multi-channel strategy will impact not only effectiveness, but also cost. A well planned campaign utilizes the right media to reach audiences and maximize results.

Concept Development

Each campaign is different and the accompanying visuals or content should reflect that. As a part of the execution of your campaign, developing and refining concepts ensures you stay brand-aligned, but also allows you to not only stand apart from others and past work. Creative extension of your brand in each campaign is a strategic opportunity to build assets and awareness.

Measurement and Iteration

We don’t believe in set it and forget it. Sometimes a campaign launches and is meeting high levels of success right out of the gate, other times the initial roll-out is less dramatic. No matter what, we begin monitoring results from day one with the goal of adjusting to improve. Your campaign should never go stale, whether it’s ongoing or time bound.

They went above and beyond in making sure the website does exactly what it was designed for. Trust them and their instincts. They’ll do a good job for you.

Website design
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Flagstaff County
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

They went above and beyond in making sure the website does exactly what it was designed for. Trust them and their instincts. They’ll do a good job for you.

Website design
for
Flagstaff County
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.
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Branding

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User Experience Design

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Content Gap Analysis

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Analytics Analysis

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Art Direction

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Brand Strategy

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Campaign Execution

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Competitor Comparative

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Conversion Rate Optimization

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Copywriting & Messaging

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Creative Concepts

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Creative Direction

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Digital Advertising

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Lead Acquisition

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Photography & Video

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Tracking & Measurement

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Branding

User Experience Design

Content Gap Analysis

Analytics Analysis

Art Direction

Brand Strategy

Campaign Execution

Competitor Comparative

Conversion Rate Optimization

Copywriting & Messaging

Creative Concepts

Creative Direction

Digital Advertising

Lead Acquisition

Photography & Video

Tracking & Measurement

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Branding

User Experience Design

Content Gap Analysis

Analytics Analysis

Art Direction

Brand Strategy

Campaign Execution

Competitor Comparative

Conversion Rate Optimization

Copywriting & Messaging

Creative Concepts

Creative Direction

Digital Advertising

Lead Acquisition

Photography & Video

Tracking & Measurement

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

SEO

Elevate, create or completely redesign a client’s branding with powerful and strategic modular elements.

Branding

User Experience Design

Content Gap Analysis

Analytics Analysis

Art Direction

Brand Strategy

Campaign Execution

Competitor Comparative

Conversion Rate Optimization

Copywriting & Messaging

Creative Concepts

Creative Direction

Digital Advertising

Lead Acquisition

Photography & Video

Tracking & Measurement

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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