Increasing your online impact
Create a strong and cohesive presence across multiple channels
Your online presence goes far beyond just your website. Social platforms, shared content, third-party websites, review platforms. When it comes to building your community, you can increase your impact by focusing on a broad range of channels and tactics. Leveraging multiple platforms can also allow you to encourage, and benefit from, your community’s contributions.
When you thoughtfully engage with audiences on various platforms, combined with a well constructed strategy for your owned properties, you can create an ecosystem that encourages growth. Tapping into the work of others, photos, reviews, blog posts, travelogs, and more, not only encourages further development of content by the community, but helps build increased loyalty and interest.
We at Lift can help you assess the potential for increasing your impact through focus on key parts of your digital footprint. Together we’ll map out ways to engage with the audience through both your owned channels and through other places that your brand can be found.
Own Your Presence
The first step to increasing your impact is to identify and maximize what you do with the online channels that you can fully own. These are things like your website or platform, Facebook page, Instagram Feed, LinkedIn page, and potentially others. Brand these and create cohesion that helps a visitor feel like they all belong together.
Be Where Your Community Is
Find out where your community members are and make sure that you have a presence there. You may not be able to visually brand these spaces, but by being present, you can set the tone for how the community perceives you. Use a consistent voice and communication style to build your equity with those that are part of your target in-group.
Leverage Other Tools
When it comes to increasing your impact, don’t reinvent the wheel. For example, if there are hundreds of reviews for your attraction, place or destination on TripAdvisor, don’t try and recreate that elsewhere, use what’s there. Make the most of services that are already doing the things you want and find ways to use that information or data.
Create Dialogue
Make it easy for members of your community to speak with you. Don’t just talk at people, listen and respond. Allow space for engagement as a two-way street, share with others and allow them to share with you. At some point, we all want to know that we can be heard. Giving a voice to your community lets them know they belong.
We deliver more than expected
To see us in action, explore our work. Our internationally acclaimed, award-winning projects lift us above the crowd.
They’re just very kind, generous people that are smart, talented, and likeable... They are a terrific team. I just really enjoyed working with them, and I had a ton of confidence in them.
To be more precise, here's what we do for you
Strategy
Content
Design
Technology
Marketing
They’re just very kind, generous people that are smart, talented, and likeable... They are a terrific team. I just really enjoyed working with them, and I had a ton of confidence in them.
We deliver more than expected
More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.
Guided Input
You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.
Project Pulse
Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.
Video Deliveries
Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.
Iteration
We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.
Anywhere in the World
We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.
Totally Transparent
Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.
