Increasing your online impact

Increasing your online impact
Why Lift

Create a strong and cohesive presence across multiple channels

Your online presence goes far beyond just your website. Social platforms, shared content, third-party websites, review platforms. When it comes to building your community, you can increase your impact by focusing on a broad range of channels and tactics. Leveraging multiple platforms can also allow you to encourage, and benefit from, your community’s contributions.

When you thoughtfully engage with audiences on various platforms, combined with a well constructed strategy for your owned properties, you can create an ecosystem that encourages growth. Tapping into the work of others, photos, reviews, blog posts, travelogs, and more, not only encourages further development of content by the community, but helps build increased loyalty and interest.

We at Lift can help you assess the potential for increasing your impact through focus on key parts of your digital footprint. Together we’ll map out ways to engage with the audience through both your owned channels and through other places that your brand can be found.

Own Your Presence

The first step to increasing your impact is to identify and maximize what you do with the online channels that you can fully own. These are things like your website or platform, Facebook page, Instagram Feed, LinkedIn page, and potentially others. Brand these and create cohesion that helps a visitor feel like they all belong together.

Be Where Your Community Is

Find out where your community members are and make sure that you have a presence there. You may not be able to visually brand these spaces, but by being present, you can set the tone for how the community perceives you. Use a consistent voice and communication style to build your equity with those that are part of your target in-group.

Leverage Other Tools

When it comes to increasing your impact, don’t reinvent the wheel. For example, if there are hundreds of reviews for your attraction, place or destination on TripAdvisor, don’t try and recreate that elsewhere, use what’s there. Make the most of services that are already doing the things you want and find ways to use that information or data.

Create Dialogue

Make it easy for members of your community to speak with you. Don’t just talk at people, listen and respond. Allow space for engagement as a two-way street, share with others and allow them to share with you. At some point, we all want to know that we can be heard. Giving a voice to your community lets them know they belong.

They’re just very kind, generous people that are smart, talented, and likeable... They are a terrific team. I just really enjoyed working with them, and I had a ton of confidence in them.

Branding, web platform UX, design, and development
for
Make Something Edmonton
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

They’re just very kind, generous people that are smart, talented, and likeable... They are a terrific team. I just really enjoyed working with them, and I had a ton of confidence in them.

Branding, web platform UX, design, and development
for
Make Something Edmonton
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Content Planning

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Analytics Analysis

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Brand Strategy

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CMS Builds

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Content Gap Analysis

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Content Inventory & Planning

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Conversion Rate Optimization

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Copywriting & Messaging

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Creative Direction

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Information Architecture

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Art Direction

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Bespoke Web Apps

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Campaign Execution

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Competitor Comparative

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Content Creation

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Creative Concepts

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Design Systems

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Digital Ecosystems

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Digital Advertising

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Lead Acquisition

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Photography & Video

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Technology Planning

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Websites & Platforms

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UX Audits

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Art Direction

Bespoke Web Apps

Campaign Execution

Competitor Comparative

Content Creation

Creative Concepts

Design Systems

Digital Ecosystems

Digital Advertising

Lead Acquisition

Photography & Video

Technology Planning

Websites & Platforms

UX Audits

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Art Direction

Bespoke Web Apps

Campaign Execution

Competitor Comparative

Content Creation

Creative Concepts

Design Systems

Digital Ecosystems

Digital Advertising

Lead Acquisition

Photography & Video

Technology Planning

Websites & Platforms

UX Audits

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Art Direction

Bespoke Web Apps

Campaign Execution

Competitor Comparative

Content Creation

Creative Concepts

Design Systems

Digital Ecosystems

Digital Advertising

Lead Acquisition

Photography & Video

Technology Planning

Websites & Platforms

UX Audits

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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