Improving your user experience

Improving your user experience
Why Lift

Enhance your online user experience and build toward action

A beautiful interface is only that if the underlying structures do not support your visitors achieving their goals. User experience is about thoughtfully designing your site, platform, application or campaign to align with the objectives of users. To do this, it’s necessary to first gain understanding of your desires and goals and the community you lead and grow.

From planning for how users will navigate through your ecosystem to carefully crafting the calls to action that will drive them to respond, enhancing user experience will get you more. The Lift team will take you beyond the aesthetic design and into thinking about flows, content, user behaviour and much more.

Our cross-platform approach to UX considers not just how users will behave on your digital channels. We also look at who you want to attract, how you’ll bring them to your site, the decisions we want them to make, and the actions they may take after they leave.

UX Audits

Starting with what you’re doing now gives us a place to grow from. What’s working? What’s okay, but could be better? Is anything missing? A UX audit involves reviewing your platforms, audience information, analytics, and more to create a picture of how things are now. From this we can begin to draw a path towards an improved experience.

Content Planning

One of the most often overlooked pieces of user experience is content. It’s important to understand how visitors will move through your content in stages. Are they at the stage where you need to capture them with WOW content, or are they ready to get into the details to guide their final decision making. Planning for content according to user intent will help.

Userflows

Navigating a website can be a bit like entering a large museum. If you don’t know what you’re looking for, confusion can come and quickly overwhelm. Userflows consider specific situations and then design way-finding tools that act as signposts to guide users through your site, application, or platform.

Prioritization

Users come to you at various stages of their decision making process and its important to understand their level of engagement. Those who are in the early stages are less invested and we need to prioritize capturing them quickly, they’re high priority. Others who are further down the funnel are willing to work a little harder to find what they’re looking for.

They were a supremely talented team — smart, capable, insightful, and creative. Lift promptly delivered beyond our expectations.

Branding, UX audit and design
for
Travel Company
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

They were a supremely talented team — smart, capable, insightful, and creative. Lift promptly delivered beyond our expectations.

Branding, UX audit and design
for
Travel Company
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

UX Audits

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User Experience Design

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Interaction Design

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Product Strategy

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Brand Strategy

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Tracking & Measurement

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Design Systems

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Prototyping & Design

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CMS Builds

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Bespoke Web Apps

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Competitor Comparative

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Content Inventory & Planning

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Information Architecture

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Digital Ecosystems

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Stakeholder Workshops

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No Code Solutions

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Taxonomy & Categorization

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Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

UX Audits

User Experience Design

Interaction Design

Product Strategy

Brand Strategy

Tracking & Measurement

Design Systems

Prototyping & Design

CMS Builds

Bespoke Web Apps

Competitor Comparative

Content Inventory & Planning

Information Architecture

Digital Ecosystems

Stakeholder Workshops

No Code Solutions

Taxonomy & Categorization

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

UX Audits

User Experience Design

Interaction Design

Product Strategy

Brand Strategy

Tracking & Measurement

Design Systems

Prototyping & Design

CMS Builds

Bespoke Web Apps

Competitor Comparative

Content Inventory & Planning

Information Architecture

Digital Ecosystems

Stakeholder Workshops

No Code Solutions

Taxonomy & Categorization

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

UX Audits

User Experience Design

Interaction Design

Product Strategy

Brand Strategy

Tracking & Measurement

Design Systems

Prototyping & Design

CMS Builds

Bespoke Web Apps

Competitor Comparative

Content Inventory & Planning

Information Architecture

Digital Ecosystems

Stakeholder Workshops

No Code Solutions

Taxonomy & Categorization

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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