Growing your reach & reputation

Growing your reach & reputation
Why Lift

Build positive sentiment and extend your community

Reputation is a critical component of brand and community building. A good reputation makes it much easier to engage new audiences and therefore ability to extend reach. Great brands understand their community and keep on top of reputation at all times through a variety of proactive and reactive efforts.

Everywhere that someone could potentially interact with your brand is a space that you need to be thinking about. How will you be perceived in that space? How does your presence (or lack of) in one area impact perception? Will your community stand behind you during hard times? Community building is about building relationships, and that’s what reputation is all about. Members must trust that you will look out for their best, and in turn they will do the same.

We can help to develop strategies that will help you to enhance your reputation over time through a variety of tactics and approaches. From understanding the tone that is most representative of your brand to working out how to respond to crisis situations, there are hundreds of little decisions that impact how others see you.

Stand Out

Your uniqueness is an asset. Whether you’re an events city or tropical destination, a museum or an amusement park, you bring something different. Embracing the things that set you apart go a long way towards helping attract the right community. We work with you to distill the essence of your destination or organization to bring focus to the right details.

Create & Share

Building reputation and trust requires consistency. Ongoing development of content and material that community members will share aids in increasing your reach. No one wants to be a part of something that is stagnant or stale. Creative thinking combined with great design and a strategic outreach plan help to get you out in front of fresh audiences.

Add Value

When you focus on the value of what you have and how it makes others better, you’ll attract more of the same. Through strategic research, we seek to understand what your community is looking for, explore their needs, and then determine what you can and can’t do for them. A realistic view of what they value guides decision making.

Show You Care

The greatest way to build engagement and reputation within your community is to show that you genuinely want to do good. Making an experience fun, creating learning opportunities, showcasing amazing talent, these can all be done with demonstrated care and attention to the right details. Let people know they matter.

They were very responsive in terms of helping us develop the pages and writing content for us. Working with them was an excellent experience.

Website design
for
Ski Resort
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

They were very responsive in terms of helping us develop the pages and writing content for us. Working with them was an excellent experience.

Website design
for
Ski Resort
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Brand Strategy

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Branding

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Content Creation

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Competitor Comparative

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Conversion Rate Optimization

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Digital Advertising

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Taxonomy & Categorization

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Campaign Execution

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Content Gap Analysis

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Copywriting & Messaging

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Creative Direction

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Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
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Social Media Strategy

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Strategic Plans

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Tracking & Measurement

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Content Planning

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Creative Concepts

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Digital Ecosystems

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Brand Strategy

Branding

Content Creation

Competitor Comparative

Conversion Rate Optimization

Digital Advertising

Taxonomy & Categorization

Video

Campaign Execution

Content Gap Analysis

Copywriting & Messaging

Creative Direction

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Social Media Strategy

Strategic Plans

Tracking & Measurement

Content Planning

Creative Concepts

Digital Ecosystems

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Brand Strategy

Branding

Content Creation

Competitor Comparative

Conversion Rate Optimization

Digital Advertising

Taxonomy & Categorization

Video

Campaign Execution

Content Gap Analysis

Copywriting & Messaging

Creative Direction

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Social Media Strategy

Strategic Plans

Tracking & Measurement

Content Planning

Creative Concepts

Digital Ecosystems

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Brand Strategy

Branding

Content Creation

Competitor Comparative

Conversion Rate Optimization

Digital Advertising

Taxonomy & Categorization

Video

Campaign Execution

Content Gap Analysis

Copywriting & Messaging

Creative Direction

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Social Media Strategy

Strategic Plans

Tracking & Measurement

Content Planning

Creative Concepts

Digital Ecosystems

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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