Clarifying your message

Clarifying your message
Why Lift

Say the right thing, clear and concise

Communicating with your audience can be a challenge, especially when there are multiple interest groups and mixed demographics. Uncovering the core essence of your message and presenting it in as few words as possible is important to capturing and keeping attention. At the end of the day, the goal is to make sure people are hearing you.

We’re bombarded by messages wherever we go, but attention is limited. In order to get through, you have to be relevant, thoughtful, considerate, and direct. It’s the balance of these that makes the difference. It’s easy to shout loudly, and you might get some initial attention, but over time the lack of substance will lose out. Similarly, too much detail, even if it’s relevant, if it’s not presented at the right time to the right person, it will be overlooked.

The Lift team will help you to develop a communication plan that considers your audience’s journey and what they need to hear at each stage. We work with you to get the timing and volume right, making it easier for visitors to get the message and know what to do with it.

Communication Plan

Before getting into any of the details or specific words, it’s critical to have an overall sense of what your audience wants to hear. A communication plan provides a guide for how to connect with your audience. We consider both the types of messages and the channels or media that will be used to get the word out.

Content Hierarchy

Not all pieces of content are equal in importance. Knowing which parts of your communication strategy require the most attention ensures that you aren’t wasting effort in areas that don’t need it. We help to plan the hierarchy of your messaging, putting increased attention in the places with the most exposure and understanding which sections need less.

Taglines & Key Messages

Pithy, witty, exciting, adventurous, these might be words that you’d like used in describing your content. Getting your key messages and taglines to resonate takes a lot of work. Our team is full of people that are creative and can not only contribute, but help to pull the best out of you. Together we’ll refine your top-level content to resonate with your visitors.

Copywriting

Developing for all of your communications channels is a huge challenge. Our copywriters will guide you through a process to collect the information they need in order to put together the right message. Whether it’s copy for the web, a brochure, or writing a video script, we can help get the details right and save you the headache.

We’re most impressed with the creativity and quality of work delivered by each of Lift Interactive Inc.’s resources. It’s pretty rare to come across an agency with such a high-caliber team.

Marketing campaign strategy and landing page design
for
Tourism Group
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement

We’re most impressed with the creativity and quality of work delivered by each of Lift Interactive Inc.’s resources. It’s pretty rare to come across an agency with such a high-caliber team.

Marketing campaign strategy and landing page design
for
Tourism Group
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Content Planning

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Analytics Analysis

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Brand Strategy

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CMS Builds

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Content Gap Analysis

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Content Inventory & Planning

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Conversion Rate Optimization

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Copywriting & Messaging

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Creative Direction

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Information Architecture

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Competitor Comparative

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Content Creation

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Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
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Stakeholder Workshops

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Taxonomy & Categorization

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Websites & Platforms

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Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Competitor Comparative

Content Creation

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Taxonomy & Categorization

Websites & Platforms

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Competitor Comparative

Content Creation

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Taxonomy & Categorization

Websites & Platforms

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Content Planning

Analytics Analysis

Brand Strategy

CMS Builds

Content Gap Analysis

Content Inventory & Planning

Conversion Rate Optimization

Copywriting & Messaging

Creative Direction

Information Architecture

Competitor Comparative

Content Creation

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Stakeholder Workshops

Taxonomy & Categorization

Websites & Platforms

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

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