Brand Strategies

Brand Strategies
Why Lift

Cut through the noise, reach the right audience, & build a loyal community

A brand is a lot more than a clever logo and a tag line. To really connect with your audience, your brand needs an effective strategic foundation that goes beyond what's cool or trendy. Consistency and longevity require the right data, insights, and understanding of the big picture.

Creating an effective brand strategy is a little like smart investing. We help you distribute the risk of your time and dollars, by leveraging reliable methods and tactics first. We don't believe in putting all of your resources into a home run effort that could hit or miss.

Our brand strategy work starts with a solid foundation of clear messaging and a distinctive point of view. From there, we choose marketing tactics, digital channels, and placements based on audience data, insights, and market research. Seasonal or key-event driven campaigns are layered on to increase reach and brand exposure.

Visual Identity

A visual identity (or logo) is an important part of your brand. Your brand should connect with the right audience emotionally as it sets you apart from the crowd. We design visual identity systems with flexibility and versatility in mind, making sure things work great on different devices, screen sizes, and marketing materials.

Voice & Tone

Finding the right voice and tone is all about speaking the same language as the audiences and communities your brand is trying to reach. Our team of brand strategists and copywriters helps you develop a brand personality along with the words that connect with the right people.

Audience Refinement

Your brand can't be all things to all people. Effective brands know who they are speaking to and where to place their messages. Our digital strategists use market data, trends, and digital marketing tools to determine the best audience and placements for your branding and marketing messages.

Marketing Roadmap

Day-to-day execution and everyday interactions are where your brand strategy comes to life. Our team of brand and digital strategists creates marketing roadmaps that serve as guidelines for your team as they execute on a variety of ad platforms and social channels.

No items found.
our capabilities

To be more precise, here's what we do for you

Strategy

Competitor Comparative
Information Architecture
Analytics Analysis
Brand Strategy
Product Strategy
Stakeholder Workshops
Technology Planning
Strategic Plans
UX Audits
Content Planning
Research

Content

Content Inventory & Planning
Content Gap Analysis
Content Creation
Taxonomy & Categorization
Illustrations
Video

Design

Branding
User Experience Design
Creative Direction
Art Direction
Interaction Design
Design Systems
Photography & Video
Prototyping & Design
Visual Identity

Technology

React & JavaScript
Webflow
CMS Builds
Shopify & Ecommerce
Bespoke Web Apps
QA
DevOps
Websites & Platforms
Mobile Applications
No Code Solutions
Digital Ecosystems

Marketing

Social Media Strategy
SEO
Copywriting & Messaging
Conversion Rate Optimization
Digital Advertising
Crowd Funding Campaign
Lead Acquisition
Creative Concepts
Campaign Execution
Video & Photography
Tracking & Measurement
No items found.
Services

What we can do for you

Lift can help visualize even the wildest ideas converting them into elegant designs, awesome experiences and catchy brands.

Strategy

Successful strategy is all about balance. We offset business goals with user needs, comprehensive scope with edge case realities, and data-informed best practices with creativity. We build plans that are achievable.

Strategic Plans

Learn More

Brand Strategy

Learn More

Branding

Learn More

Campaign Execution

Learn More

Art Direction

Learn More

Content Planning

Learn More

Copywriting & Messaging

Learn More

Creative Concepts

Learn More

Content Gap Analysis

Learn More

Competitor Comparative

Learn More

Design Systems

Learn More

Digital Ecosystems

Learn More

Photography & Video

Learn More

Illustrations

Learn More

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.
Learn More

Visual Identity

Learn More

Websites & Platforms

Learn More

Stakeholder Workshops

Learn More

Design

We design for real outcomes, putting your members first. We create visual impact that inspires action. By connecting with your audience on an emotional level, we make each interaction meaningful.

Strategic Plans

Brand Strategy

Branding

Campaign Execution

Art Direction

Content Planning

Copywriting & Messaging

Creative Concepts

Content Gap Analysis

Competitor Comparative

Design Systems

Digital Ecosystems

Photography & Video

Illustrations

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Visual Identity

Websites & Platforms

Stakeholder Workshops

Implementation

We use proven tools that won’t leave you guessing and more importantly won’t leave you stranded. You choose to work with us because of our approach and expertise, not because you’re locked into our technology.

Strategic Plans

Brand Strategy

Branding

Campaign Execution

Art Direction

Content Planning

Copywriting & Messaging

Creative Concepts

Content Gap Analysis

Competitor Comparative

Design Systems

Digital Ecosystems

Photography & Video

Illustrations

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Visual Identity

Websites & Platforms

Stakeholder Workshops

Marketing

A good marketing strategy allows you to find the right people, communicate the right messages, and send them to the right places. Digital marketing allows us to test assumptions, analyze behaviour, and react quickly.

Strategic Plans

Brand Strategy

Branding

Campaign Execution

Art Direction

Content Planning

Copywriting & Messaging

Creative Concepts

Content Gap Analysis

Competitor Comparative

Design Systems

Digital Ecosystems

Photography & Video

Illustrations

Research

Interpret existing research and fill any gaps through focus groups, interviews, competitive audits, or user testing.

Visual Identity

Websites & Platforms

Stakeholder Workshops

How we work

We deliver more than expected

More than just a project, we’re looking to deliver an experience. Our goal is to build a collaborative relationship with you and your team.

Guided Input

You want to build a community that’s true to you. The only way to do that is for you to be seen and heard. We’ll ask questions that matter as we seek to fully understand you and your organization before we continue the work of building anything more.

Project Pulse

Knowing what to expect, and what’s expected of you, not only keeps you informed, but allows you to contribute more thoughtfully. Regular contact through deliverables and discussions keeps us working side by side throughout the course of your project.

Video Deliveries

Your time is valuable and so is ours. In order to use meeting times as effectively as possible, we’ll record guided videos to present certain deliverables. Providing you with a recording of allows you to digest what you’re seeing and formulate questions before we meet.

Iteration

We’ve designed our process to be open and inclusive of you along the way. We iterate at each stage to get things right. By looping you in at earlier stages, we can avoid going backwards as a result of surprising you with thing you may not have expected.

Anywhere in the World

We’re used to working with clients who are not located in the same place as us. We will coordinate meetings during times that will work for both our teams, but will also make use of tools and processes that allow us to stay connected across distance.

Totally Transparent

Throughout our work together we’ll keep you in the loop and provide you with complete access. Assumptions and unconfirmed information can create significant challenges to project success. If you have questions, please ask. We’ll do the same.

FAQ

No items found.