Are AI Copywriters Any Good?


November 30, 2022

There is a lot of talk these days about AI copywriters and their usefulness. Some people swear by them, while others think that they are just a passing fad. So, what's the truth? The unsatisfying answer is - it depends.

Where did it all start?

The history of AI copywriting can be traced back to the early days of computing. The first use of AI for copywriting was in the form of chatbots. These chatbots generated text responses that were meant to mimic human conversation. However, these chatbots were not very effective, and they were not widely used.

In the early 2000s, the use of AI for copywriting began to increase. This was largely due to the development of natural language processing (NLP). With NLP, computers could understand human language more effectively, which made it easier to use AI for copywriting. In addition, there was also an increase in the availability of data and the development of machine learning algorithms. This allowed AI copywriters to become more accurate and efficient.

Sentiment Analysis vs. Neural Networks

There are two main types of AI copywriters: one type is based on sentiment analysis (or opinion mining), and the other uses deep learning neural networks (which learn from experience).

Sentiment analysis is a technique that is used to identify and quantify the emotions that are expressed in a text. This can be done by analysing the words that are used, or by using machine learning algorithms to determine the sentiment of a text. Sentiment analysis is cheaper and easier to use than deep learning, but it is less accurate.

Deep learning neural networks are a type of machine learning algorithm that can be used to recognise patterns in data. This allows them to learn from experience and improve their accuracy over time. Neural networks are more expensive and difficult to use than sentiment analysis, but they are more accurate.

Pros & Cons

The advantages of using AI copywriters include:

  • Cost savings – Using an AI copywriter can save you time and money, as you don't have to pay for a human writer to produce your content.

  • Efficiency – AI copywriters can generate high-quality copy quickly and efficiently. This is especially useful when dealing with large amounts of text or data.

  • Accuracy – With the use of sentiment analysis or deep learning algorithms, AI copywriters are able to identify errors and correct them quickly.

  • Personalisation – By analysing user data, AI copywriters can personalise content according to different audiences.

On the other hand, there are some drawbacks associated with using AI copywriters. These include:

  • Lack of creativity – AI copywriters are limited in their ability to come up with creative and original ideas.

  • Expense – Although the cost savings associated with using AI copywriting can be substantial, the cost of purchasing and maintaining the technology can be high.

  • Uncertainty – It's difficult to predict how accurate an AI copywriter will be, which means that it may not be suitable for all types of content.

Are AI copywriters actually useful?

There is no one definitive answer to this question. Some people swear by the quality of AI copywriting, while others think that they are just a gimmick. If you're looking to save time and money, then AI copywriting could be a great option for you.

However, it is important to keep in mind that AI copywriters are still limited in terms of creativity and accuracy, and there is still some uncertainty associated with the technology. It’s possible that some readers may be able to tell if copy has been written by an AI, however, most readers will not be able to tell the difference unless they are specifically looking for signs. It’s always a good idea to have a human copy edit anything written by an AI.

Ultimately, it comes down to what you're looking for in a writer. If your writing needs aren’t very complex, and you’re looking to save time and money, then AI copywriting is a great option.

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Blog edited by Humans


Rhys Lizotte

AI Copywriter