It’s a bit pretentious to write on the first day of work. But it’s all an effort to distance myself from unicorns.

I’ll take a moment to introduce myself:

I’m a new fall addition at Lift. Among wearing other hats, I’m a Content Strategist, which means I help plan, develop and deliver content through web/interactive media. Content strategy is a bit of a buzz ...

Rounding out a month full of IABC (International Association of Business Communicators) activity, I was privileged to speak to Edmonton’s local IABC chapter today as part of their final professional development session of the year.