When developing strategy for communicating our ideas to people, we sometimes are trying to do the same thing. We are stuck on all of our particulars and it can bog us down.

We spent a few days in Toronto last week at the IABC World Conference talking with communications professionals from around the world about their websites. Over the course of the few days we were in Toronto, we had many interesting conversations about all the challenges that communicators face in their organizations.

Taken from Strunk and White’s book, the Elements of Style. The book delivers a clear outline to make your communication clear, concise, and direct and here are a few things to consider when creating your message:

• Use active tense. An active tense creates a message that is compelling. The person receiving your message feels it is relevant to them at that moment.
• Be direct. Get to the point. Often ...