Rounding out a month full of IABC (International Association of Business Communicators) activity, I was privileged to speak to Edmonton’s local IABC chapter today as part of their final professional development session of the year.

Although the topic of Content Strategy was a bit intimidating to tackle in 40 minutes, the group of fifty communications professionals was receptive and hospitable. There were a number of interesting questions ranging from content audits to content strategy for social media and multimedia.

Thank you very much to those of you who were there.

Click the image below to download a PDF version of the slides.