We spent a few days in Toronto last week at the IABC World Conference talking with communications professionals from around the world about their websites.

Over the course of the few days we were in Toronto, we had many interesting conversations about all the challenges that communicators face in their organizations. We heard stories about multiple languages issues, message delivery problems and complicated approval processes. It was enlightening to hear about the different hurdles that communications professionals face in other parts of the globe.

Some of our most enjoyable (and successful) projects over the years have involved working alongside an experienced communications department or consultant. We find that a skilled communications team allows us to get down to business right away because they understand what we’re trying to accomplish together. Instead of spending time talking about gimmicky effects or web tricks, we’re able to focus on how to use design and technology to better communicate the intended message.

With the rapid growth of social media and the importance of the web in general the job of the communication professional is only getting more exciting and challenging.